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Updates from Deflect – 2 – 2021

Since the beginning of this year, we have served over 2 billion website hits to approximately 18 million unique readers the world over! Deflect referrer program;

The Deflect referrer program creates a mutually beneficial commercial opportunity for our clients. You will receive 50% of the first full month’s fees charged to every new client that subscribed from the link on your website….

New Website

You are reading this update on our freshly minted website – powered by WordPress and hosted on the secure eQpress platform. We decided to build the website using the default 2020 WordPress theme. This theme comes with a new installation, is supported by the WordPress team and built according to best practices. That’s important when it comes to running the popular (but often compromised) WordPress platform – the ease with which new themes and plugins can be installed lowers the barrier for entry and makes the platform highly functional and customizable. At the same time, custom code developments become outdated, insecure and often lead to website hacking and unintended DDoS attacks. Our set-up configuration comes with the following:

  • Protection from DDoS attacks and password brute-force
  • Daily snapshots and differential backup
  • Long term theme support from WordPress
  • SEO management, chat support, Matomo Analytics, Polylang translations

You too can get your website developed in a default WordPress theme and have it securely hosted and protected by Deflect. We will soon be re-designing the eQualitie website – our parent company – and will share the theme with everyone free and open source!

Traffic & Attacks

Since the beginning of this year, we have served over 2 billion website hits to approximately 18 million unique readers the world over! We mitigated over 30 distinct attacks and kept our clients online 100% of the time! The Banjax bot banning technology blocked 291,898 malicious hits originating from 58,181 zombie bots. Our machine lead anomaly prediction system Baskerville was further able to identify and challenge suspiciously behaving IPs 1,182,084 times out of which only 16,755 proved to be legitimate readers and were allowed to access the requested website. This equates to 98.58% precision – which is pretty good for a machine!

Most popular countries reading Deflect protected websites

These attacks have helped us confirm that our prior implementation of the Shapley value estimation in Baskerville had lead to positive results. This is a general way to explain the output from the machine learning model by feature importance ranking – to help us decide which feature works best. We used this algorithm to compare an older machine model with a model that uses only the features Shapley values say are important, on a data set that contained the latest attacks. The model with only the most important features outperformed the older model.

Deflect referral program

Financial survival and independence on today’s Internet is tough. Big Tech permeates and controls virtually every aspect of our digital experience. When it comes to Internet infrastructure and network services, corporate giants such as Akamai, AWS and Cloudflare dominate the space. These handful of companies have managed to create an ecosystem where they profit from virtually every transaction or advertising campaign. While we choose our destiny as consumers, the growing problem is a lack of choices. One way or another, we are being pushed towards a handful of companies.

On Deflect, we are trying to do things differently. We aim to maintain independence and succeed in lockstep with our clients, not simply profit from them. This intention underlines our latest offering. The Deflect referrer program creates a mutually beneficial commercial opportunity for our clients. By registering for this program and installing a ‘Protected by Deflect’ badge on your website with a unique hyperlink, you will receive 50% of the first full month’s fees charged to every new client that subscribed from the link on your website. Read more about this and other collaborative opportunities on the Partner Programs page.